Projected sales are the numbers that executives want to see, which is why sales usually gets more credibility from the corner offices. But when marketing teams can gather data and map revenue cycles to accurately project sales forecasts, CEOs will start to better understand the marketing department's value.
Sheetless lets you build forward-looking models of your marketing process so you can quantify the ROI of marketing efforts, run experiments to identify a more effective set of marketing activities, and optimise marketing's impact on the company's bottom-line.
The CMO is too often left out of the conversation about the sales forecast. But marketing activities can have at least as much impact on next year's revenue as sales activities. With better Analytics, Marketing departments can take more responsibility for forecasting future revenue based on metrics from past campaigns and its plans for the next ones.